Website Strategy & Consulting
We’ll Help You Develop a Clear Website Strategy to Identify Where You Want to Be and How You’re Going to Get There
Website Strategy & Consulting
We’ll work with both your company’s key stakeholders and target
audience to help you develop a clear website strategy that will allow
you to better:
- Identify your Key Goals & Objectives
- Understand your Target Audience’s Needs & Wants
- Identify your Road Blocks
- Assess your Competition
- Assess your Marketing Campaigns
- Identify & Measure the Correct Web Site Success Metrics (i.e. KPIs)
- Track & Improve your Lead and Sales Generation (i.e. Conversion Rate)
- Benchmark & Measure your Progress toward Meeting your Goals
Digital Analytics & Key Performance Indicators
Assumptions are very dangerous and can lead to disastrous results on
the web. Gathering accurate (quantitative and qualitative) data allows
us to validate or dispel assumptions of how people use your site. Using
focus groups, surveys, web and campaign metrics as well as usability
studies, we can develop a holistic understanding of how people use your
web site. Then we combine our experience and current industry research
with this data to determine the proper course of action to intelligently
make incremental changes to your web site. Next we analyze the key
performance indicators (see common KPIs below) to ensure that we have in
fact improved the site and are trending in a positive direction.
Some common Key Performance Indicators based on web site type include:
- Ecommerce Web Sites – Overall Purchase Conversion, Average Order Size, Items Per Order
- Lead Generation Web Sites – Overall Conversion, Registration Process Dropouts, Conversion of leads into actual customers
- Customer Service Web Sites – Percent of support touches served online, average cost per touch, drivers to other support methods
- Advertising Based Content Sites – Visits per week, page views per visit, advertising click ratio, recency and frequency
- Subscription Based Content Sites – Conversion of non-subscribers to subscribers, active subscriber base, average subscription length
- Branding Web Sites – Page views per visit, average time spent on site, visits per visitor over a certain period of time
Usability Reviews
Too often websites are never properly tested before they launch. Are
you too close to your site to notice the problems you have? It often
takes a fresh set of eyes from an unbiased perspective to notice the
small roadblocks that keep your site from reaching its optimal
performance. We regularly perform in-depth usability reviews that cover a
site’s design, messaging, pathways/information architecture, usability
and usefulness in order to provide specific recommendations that can
greatly enhance the usability and effectiveness of a site without a
complete redesign.
Site Improvement Checklists
As part of any strategic or consulting service we provide easy to
follow checklists. The action items can then be performed by your
current internal or external web design team.
Key Tactics
- Website Strategy Development
- Marketing Strategy
- Usability Strategy/Heuristic Evaluation
- Project Definition
- Prototyping/Wireframing
- Business Process Automation Analysis
- Analytics & Reporting
- A/B Testing & Multivariate Testing
- Personas & Audience Segmentation
- Contingency Design
- Short & Long Term Planning
- User Centric Messaging/Copy Writing
- Site Management/Maintenance
Source: http://www.blastam.com/web-site-strategy
